Beyaz Rakı

Branding + Packaging

Raki could be considered the national drink of Turkey. It's a potent and delicious beverage, and Beyaz is my attempt to bring it to an American audience. Beyaz is the Turkish word for "white," a reference to the cloudy white color that raki turns when mixed with water. The details of the wordmark were inspired by Kufic Arabic calligraphy.