Fulton Brewing

Product design + Construction

Fulton Brewing's soda line currently has no visual identity and is not distributed outside of their tap room. My goal with this handle design was to create an eye-catching aesthetic that would capture the fun spirit of the bygone soda fountain and differentiate itself from Fulton's beer line while hewing to the company's brand. The result was inspired by mid-century outdoor signage and constructed from layered, laser-cut acrylic. The handle was chosen as audience favorite at our final review, selected by Fulton to be used in their tap room, and featured in a Star Tribune article

Fulton_hand