Pheomelanism
Society of America

Thesis + Identity + Installation

For my BFA thesis I studied the manipulation of information in design, marketing, and public relations and translated my research into the Pheomelanism Society of America (PSA). PSA is a mock civil rights meant to trick viewers into sympathizing with the cause to cure pheomelanism (better known as red-headedness). A brand was designed, portraits were shot, banners were installed, petition signatures were collected, and buttons were pressed. 

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